But sometimes, these metrics are called “vanity metrics,” as they’re considered nearly meaningless without conversions. “Instead of just focusing on the most popular/branded individual influencers, include internal experts, micro-influencers, niche experts prospects, and customers in your influencer marketing mix”.She adds, “Getting multiple perspectives and insights always enriches the discussion and generates more activity online”.Giving people the VIP treatment can make them want to talk about you. By providing valuable informational content through podcasts to your audience will help you to not only be recognized as influencer but also as the go-to expert, authority, and thought-leader in your industry”.If you aren’t sure a podcast is worth it, she chimes in by saying “Also, Mavens & Moguls Paige Arnof-Fenn adds to that, explaining that on top of exploring different mediums and platforms, you may want to try a variety of influencers. What Is a Successful Influencer Marketing Strategy? The person must fit your brand DNA so well that they fit like a glove. Raul Galera He’s been working in the tech sector for the past seven years and regularly writes about marketing… Theo says “Also, instead of just looking for short forms of content, we’ve actually had more success with longer forms of content, such as 8-10 minute Youtube video”.By choosing a person within your niche, you’ll likely have better content. An influencer with tens-of-thousands of followers, but little to no engagement, is not going to be able to drive the results we are looking for and we need.

There are five musts to a successful influencer marketing campaign and these are: Use relevant hashtags. Social media channels offer a variety of engagement possibilities and the same marketing campaign you run on Facebook may not get the same attention on Twitter, Pinterest, or any other platform.Remember, the influencer you choose will be representing your brand, so before you work with someone, you need to ask yourself, “Is this the best person to represent my company?” You need to do thorough research before approaching anyone. This allows them to trust their content creation, she adds “We trust them to stylize the photos and provide an honest review of our products. These checks are to find out if they shared something good about the service or product, and if they gave positive feedback to help the company to improve.

Influencers often balance a full-time job with their content creationbusiness and need time to make edits while keeping your brand posts on schedule.

Because metrics like impressions or reach will add nothing to your bottom line”.She says “Just as you would any other digital marketing activity that comes with a cost you want to be generating value for money. Although you must give your influencer creative freedom, it is important your review all posts, images, and videos before they are published.To amplify your influencer marketing campaigns, be sure to promote posts before and after they are launched.

The best part is, you build up a variety of content. Craig McGlynn of advises, “Give specifics – give enough information regarding what you want/what you’re looking for from your business perspective. When you want something authentic, you have to grant freedom. Bigelow Tea is one of the most well-known and recognized brands in the tea industry. But that still gave us a pool of thousands. Our campaigns leverage micro-influencers as a steady art directed and fully licensed pipeline of those assets to make sure social media managers/acquisitions teams always have a new asset to plug into whatever they happen to be working on.”So, don’t work with an influencer just because they have a high following. Let’s ensure that you have a good chance to get nice returns like this. Sajan mentions “For example, working in the education sector, our influencers are also our customers which are teachers and students.