08 Novembre 2012. Its drivers are members of a “volunteer army” who are energized by and committed to the coalition’s vividly formulated, high-stakes vision and strategy. But, as any number of business leaders can attest, the tension between needing to stay ahead of increasingly fierce competition and needing to deliver this year’s results can be overwhelming.We cannot ignore the daily demands of running a company, which traditional hierarchies and managerial processes can still do very well. The urgency team spent three months devising dozens of ideas for forging a broad understanding of, passion for, and commitment to the opportunity. Motivation is an issue when people are forced to work in boxes within a hierarchy where workers become bored, new ideas aren’t welcome, and managers aren’t effective. At the same time, the stakes—financial, social, environmental, political—are rising. Hierarchies and standard managerial processes, even when minimally bureaucratic, are inherently risk-averse and resistant to change. We still have much to learn. The examples always play out the same way: An organization that’s facing a real threat or eyeing a new opportunity tries—and fails—to cram through some sort of major transformation using a change process that worked in the past. A new direction or method must sink into the very culture of the enterprise—and it will do so if the initiative produces visible results and sends your organization into a strategically better future.The members of the volunteer army also help make the daily business of the organization hum; they’re not a separate group of consultants, new hires, or task force appointees. But who has been able to pull that off? The new operating system continually assesses the business, the industry, and the organization, and reacts with greater agility, speed, and creativity than the existing one. We launch initiatives to take on new tasks and improve performance on old ones. It can start with small steps. They can slide easily into a project-management organization. I particularly liked the work of Such benefits, though, can only be obtained by pro-actively managing the online discussion board in certain ways. We can do this while taking care of the day-to-day work of the organization because this change methodology is easily accommodated by the hierarchical structure and basic managerial processes. We have learned to execute by adding task forces, tiger teams, project-management and change-management departments, executive sponsors for new initiatives, and associated measurement and incentive schemes. It must be made up of people whom the leadership trusts, and must include at least a few outstanding leaders and managers. This group agreed to an ambitious goal: getting buy-in from at least 50% of the 1,500-member sales division. That leaves the hierarchy less encumbered and able to perform better and faster what it is designed for: doing today’s job well, making incremental changes to further improve efficiency, and handling the small initiatives that help a company deal with predictable adjustments such as routine IT upgrades.The strategy network meshes with the hierarchy as an equal. The system offers a solution to problems we have known about for some time. He predicts that such systems will lead to long-term success in the 21st century—for shareholders, customers, employees, and companies themselves.Perhaps the greatest challenge business leaders face today is how to stay competitive amid constant turbulence and disruption.Any company that has made it past the start-up stage is optimized for efficiency rather than for strategic agility—the ability to capitalize on opportunities and dodge threats with speed and assurance. (IT had been a time-consuming trouble spot.) Version 1.0 may play little or no role in strategy formulation but be involved, rather, in implementation.